李丹，女，哈尔滨工业大学管理学博士，广东金融学院学术骨干引进人才，广东金融学院工商管理学院讲师。研究方向包括：智能商务、大数据分析、用户创新、智慧医疗等。教授课程：管理学原理、服务管理和项目管理等。已在 Computers in Human behavior, Technological Forecasting & Social Change, Information Processing & Management, Electronic Markets, Information Technology & People, Telemedicine and e-Health, Behaviour & Information Technology, 商业研究, 技术经济等国内外知名学术期刊（SCI\SSCI\CSSCI）发表多篇学术论文，主持国家自然科学基金1项。

所授课程

1.管理学原理

2.服务管理

3.项目管理

近五年代表性论文

1. Dan Li (第一作者), Hualong Yang, Zhibin Hu. “Exploring the ineffectiveness of gamification health management: a U-shaped relationship between competition and technological exhaustion,” Information Technology & People, (2023). (SSCI）

2.Hualong Yang, Zhibin Hu, Jin Jiang, Dan Li (通讯作者). “Telehealth use across time and regional medical resources during the COVID-19 pandemic: evidence from China,” Telemedicine and e-Health, (2023). ( SCI)

3.Hualong Yang, Zhibin Hu, Dan Li (通讯作者). “Exploring the effect of green gamification on users’low-carbon awareness: a cognitive dissonance perspective,”Behaviour & Information Technology, (2023). ( SSCI)

4.Hualong Yang, Dan Li (通讯作者), “Understanding the dark side of gamification health management: a stress perspective,” Information Processing &Management, (2021). (SSCI)

5.Hualong Yang, Dan Li, “Health management gamification: Understanding the effects of goal difficulty, achievement incentives, and social networks on performance,”Technological Forecasting & Social Change, (2021). (SSCI)

6.Hualong Yang, Dan Li, “Exploring the inverted-U relationship between gamification achievement and health management performance,” Computers in Human Behavior, (2021). (SSCI)

主持课题

2021.01-2023.12，国家自然科学基金青年科学基金项目“游戏化服务背景下在线创新社区领先用户形成机制研究”，24万元，结题。